the Coca-Cola Company was incorporated with Asa Griggs Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola. Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.

About Coca-Cola Company

May 8, 1886, marked the day the new beverage Coca-Cola®, created by pharmacist Dr. John Stith Pemberton, was first sold in Atlanta, GA. Pemberton's partner and bookkeeper, Frank Robinson, suggested the name and penned the now famous trademark "Coca-Cola®" in his unique script, still used today.

Thursday, July 8, 2010

The World of Coca Cola!

The World of Coca-Cola is the only place where you can explore the complete story—past, present, and future—of the world's best-known brand!

Taste over 60 different products from around the globe

Experience our thrilling 4-D Theater (3D movie with moving seats)

Be amazed by a fully-functioning bottling line and take home a FREE 8-ounce bottle of Coca-Cola®

Give our 7-foot-tall Coca-Cola® Polar Bear a big hug

See the world's largest collection of Coke memorabilia
View works by artists such as Steve Penley, Haddon Sundblom and Howard Finster in our Pop Culture Gallery
And so much more
The World of Coca-Cola and the Pemberton Place® parking garage are disabled accessible and meet all A.D.A. requirements. Please feel free to bring your own wheelchair. Courtesy wheelchairs are available at the World of Coca-Cola ticket windows located at the main entrance. A photo ID will be requested in order to use a courtesy wheelchair.
World of Coca-Cola Annual Pass
An Annual Pass is an easy way to enjoy the World of Coca-Cola again and again with friends, family and out-of-town guests!
Baby Strollers and Mobility Scooters
Baby strollers are welcome at the World of Coca-Cola. Single strollers are encouraged, as peak attendance periods may require restricted stroller use in certain areas. Power chairs and mobility scooters are also welcome, however during peak attendance periods, conventional wheelchairs are encouraged.
Braille Guide Maps

Braille Guide Maps for use during your visit are available at the ticket windows and at the Guest Services desk in the Lobby.
International Language Assistance
Multiple language versions of the World of Coca-Cola Guide Map are available at the ticket windows and the Guest Services desk in the Lobby.
Language Translation
Many of our World of Coca-Cola Ambassadors speak multiple languages. We're always available to help!
Lost and Found
All found items will be taken to The Coca-Cola Store exit for pick-up. Please ask an Ambassador for assistance.
Pet Policy
Only guide dogs for the blind, service dogs for people with disabilities or working dogs in training are allowed inside the attraction.
Photography & Video
The World of Coca-Cola welcomes photographs and video taken during your visit for your personal use.
You can also take advantage of SharpShooter Imaging to capture your photo memories for you. An on-site photographer will capture your photo at any one of the designated SharpShooter Imaging locations. You'll receive your own PhotoCard.  Just stop by the Imaging Gallery in The Coca-Cola Store to view and purchase your souvenir photos.
Safety & Security
For the safety of all our guests, all persons and bags are subject to reasonable search and security checks. All visitors must pass through a security checkpoint before entering the facility. Guns, knives, mace or other weapons likely to cause bodily harm are not permitted inside.
For the comfort of all our guests, smoking is not allowed within the attraction.
VIP Guided Tours
VIP Guided Tours are now available. This new offering is a great way to enrich your understanding
of The Coca-Cola Company, its flagship drink - Coca-Cola® and some of the over 400 other products it produces around the globe.

Monday, January 12, 2009

Coca-Cola 120th Anniversary

The 1880s
May 8, 1886, marked the day the new beverage Coca-Cola®, created by pharmacist Dr. John Stith Pemberton, was first sold in Atlanta, GA. Pemberton's partner and bookkeeper, Frank Robinson, suggested the name and penned the now famous trademark "Coca-Cola®" in his unique script, still used today.
In 1887, Coca-Cola® was promoted through an innovation developed by The Coca-Cola Company -- coupons providing free samples of the new drink.
The 1890s
In 1894, in Vicksburg, Mississippi, Joseph Biedenharn was so impressed by the growing demand for Coca-Cola® at his soda fountain that he installed bottling machinery in the rear of his store and became the first to put Coca-Cola® in bottles.
On December 4, 1895, Asa Candler proclaimed that Coca-Cola® was sold and consumed in every state and territory of the United States.
Large-scale bottling was made possible in 1899, when Benjamin Thomas and Joseph Whitehead of Chattanooga, Tennessee, secured from Asa Candler the exclusive rights to bottle and sell Coca-Cola®. They joined John Lupton and began to develop what is today the worldwide Coca-Cola® bottling system.
The 1900s
In 1906, the first three countries to bottle Coca-Cola® outside the United States were Cuba, Canada and Panama.
The 1910s
In 1912, a Coca-Cola® bottling plant opened in the Philippines, our first in Asia. The first European Coca-Cola® bottling plants opened in Paris and Bordeaux, France, in 1919.
The contour bottle for Coca-Cola® - so distinctive it could be recognized in the dark - was introduced in 1916 to distinguish Coca-Cola® from competitors.
The 1920s
The six-pack carrier for bottles of Coca-Cola® was introduced in 1923. Though cartons for bottles are commonplace today, in 1923 this was an innovation developed by the Coca-Cola® system to encourage people to take bottles of Coca-Cola® home and drink it more often.
The July 1928 Olympic Games in Amsterdam marked the debut of The Coca-Cola Company's Olympic involvement, when a freighter arrived with the U.S. Olympic Team and 1,000 cases of Coca-Cola®. The Company is the longest-continuous corporate supporter of the Olympic Movement and in 2005 extended its sponsorship of the Olympic Games through 2020.
In 1929, the Glascock Brothers Manufacturing Company of Muncie, Indiana, introduced the first standard cooler sanctioned by The Coca-Cola Company. The open-top machines were self-service units that required the consumer to pay a store clerk for purchases.
The 1930s
In December 1931, artist Haddon Sundblom's Santa Claus first appeared in ads for Coca-Cola®. This image of Santa - shown as a plump, jolly, friendly man - helped shape the modern-day image of St. Nick. Sundblom continued creating this sustaining image of Santa Claus for the next three decades.
The 1933 Century of Progress Exposition in Chicago marked the introduction of automatic fountain dispensers, in which syrup and carbonated water were mixed as the drink was poured.
The 1950s
1955 saw the debut of the King Size (10- and 12-ounce) and Family Size (26-ounce) contour bottles in the U.S., followed by Coca-Cola® in 12-ounce cans in 1960. Until this point, Coca-Cola® had been available only at the soda fountain and in 6 ½-ounce bottles.
The 1960s
The Fanta® line of flavors was introduced in the United States in 1960, marking the widespread introduction of the brand. Sprite® was introduced in U.S. stores in 1961. These launches marked the first new brands in The Coca-Cola Company's history. Until these introductions, Coca-Cola® was the Company's only brand.
In 1960, The Coca-Cola Company acquired Minute Maid® with its Minute Maid, Snow Crop® and Hi-C® brands.
The Coca-Cola Company's first diet soft drink, TaB®, was introduced in the U.S. in 1963 and spurred the early growth of the low-calorie soft-drink segment.
The 1980s
In 1982, soft-drink history was made with the introduction of Diet Coke®, the first extension of the trademarks Coca-Cola® and Coke®, and the most successful new soft drink since Coca-Cola® itself. Within two years, Diet Coke® had become the top low-calorie soft drink in the world.
On July 12, 1985, Coca-Cola® became the first soft drink to be consumed in space when astronauts tested the "Coca-Cola® Space Can" aboard Space Shuttle Challenger. Working with NASA, The Coca-Cola Company invested more than $250,000 in the initial development of the space can technology.
Coca-Cola® was named the most powerful brand name in the world, according to the Landor Imagepower Survey in 1988.
The 2000s
The Coca-Cola Company launched an innovative new aluminum contour bottle in 2005.
April 2006- Coca-Cola® launches innovative global multimedia communications campaign for its trademark brand Coca-Cola® under the slogan "The Coke® Side of Life."