the Coca-Cola Company was incorporated with Asa Griggs Candler as one of the partners. He transformed Coca-Cola from an insignificant tonic into a profitable business by using innovative advertising techniques. The key to this growth was Candler's ingenious marketing including having the company's employees and sales representatives distribute complimentary coupons for Coca-Cola. Coupons were mailed to potential customers and placed in magazines. The company gave soda fountains free syrup to cover the costs of the free drinks. It is estimated that between 1894 and 1913 one in nine Americans had received a free Coca-Cola, for a total of 8,500,000 free drinks. By 1895 Candler announced to shareholders that Coca-Cola was served in every state in the United States.
About Coca-Cola Company
May 8, 1886, marked the day the new beverage Coca-Cola®, created by pharmacist Dr. John Stith Pemberton, was first sold in Atlanta, GA. Pemberton's partner and bookkeeper, Frank Robinson, suggested the name and penned the now famous trademark "Coca-Cola®" in his unique script, still used today.
Thursday, July 8, 2010
The World of Coca Cola!
The World of Coca-Cola is the only place where you can explore the complete story—past, present, and future—of the world's best-known brand!
Taste over 60 different products from around the globe
Experience our thrilling 4-D Theater (3D movie with moving seats)
Be amazed by a fully-functioning bottling line and take home a FREE 8-ounce bottle of Coca-Cola®
Give our 7-foot-tall Coca-Cola® Polar Bear a big hug
See the world's largest collection of Coke memorabilia
View works by artists such as Steve Penley, Haddon Sundblom and Howard Finster in our Pop Culture Gallery
And so much more
The World of Coca-Cola and the Pemberton Place® parking garage are disabled accessible and meet all A.D.A. requirements. Please feel free to bring your own wheelchair. Courtesy wheelchairs are available at the World of Coca-Cola ticket windows located at the main entrance. A photo ID will be requested in order to use a courtesy wheelchair.
World of Coca-Cola Annual Pass
An Annual Pass is an easy way to enjoy the World of Coca-Cola again and again with friends, family and out-of-town guests!
Baby Strollers and Mobility Scooters
Baby strollers are welcome at the World of Coca-Cola. Single strollers are encouraged, as peak attendance periods may require restricted stroller use in certain areas. Power chairs and mobility scooters are also welcome, however during peak attendance periods, conventional wheelchairs are encouraged.
Braille Guide Maps
Braille Guide Maps for use during your visit are available at the ticket windows and at the Guest Services desk in the Lobby.
International Language Assistance
Multiple language versions of the World of Coca-Cola Guide Map are available at the ticket windows and the Guest Services desk in the Lobby.
Many of our World of Coca-Cola Ambassadors speak multiple languages. We're always available to help!
Lost and Found
All found items will be taken to The Coca-Cola Store exit for pick-up. Please ask an Ambassador for assistance.
Only guide dogs for the blind, service dogs for people with disabilities or working dogs in training are allowed inside the attraction.
Photography & Video
The World of Coca-Cola welcomes photographs and video taken during your visit for your personal use.
You can also take advantage of SharpShooter Imaging to capture your photo memories for you. An on-site photographer will capture your photo at any one of the designated SharpShooter Imaging locations. You'll receive your own PhotoCard. Just stop by the Imaging Gallery in The Coca-Cola Store to view and purchase your souvenir photos.
Safety & Security
For the safety of all our guests, all persons and bags are subject to reasonable search and security checks. All visitors must pass through a security checkpoint before entering the facility. Guns, knives, mace or other weapons likely to cause bodily harm are not permitted inside.
For the comfort of all our guests, smoking is not allowed within the attraction.
VIP Guided Tours
VIP Guided Tours are now available. This new offering is a great way to enrich your understanding
of The Coca-Cola Company, its flagship drink - Coca-Cola® and some of the over 400 other products it produces around the globe.